Amanda’s strategic creativity and copywriting prowess can be seen especially well in her video work – from creative ideation to writing impactful and entertaining scripts.
Amanda was tasked with creating five episode concepts and scripts for a YouTube series around hacking travel myths. Using SEO research (what’s the best day to book a flight? Spoiler alert: it’s not Tuesday) and pop culture trends (an episode debunking the “Friends” finale ahead of its 25th anniversary), KAYAK MythHackers was born. All episodes ranked in the top 5 results for related keywords and phrases on YouTube. She also led on social strategy for promotion of the series. See all episodes here.
Don’t fake it
Amanda was integral to creating the concept for this ad, as well as writing the script. It drove a strong favorability lift and lift in intent.
Travel we need
Amanda wrote the copy for this video that was shared in June 2020 as a relatable reminder of the things we all miss about traveling.
Amanda played a large role in developing and executing Cheapflights’ 2017 April Fool’s Day campaign – Catflights. See the accompanying blog post here. It aimed to engage social audiences with a love of internet cats while also showcasing the Cheapflights product.
The results included significant reach and engagement on Facebook, driving visits to the landing page and providing an opportunity for successful community engagement. The campaign also resulted in more than 30 media placements including “The Washington Post.”