Amanda is skilled at both strategy and creative. From conversion-driving content to highly engaging memes, Amanda is well-versed in achieving results.
Results in her first year leading social strategy for KAYAK in North America:
- 46% increase in followers on Instagram.
- 80% increase in engagement rate on Facebook
- 77% increase in average impressions per post on Twitter
The results were equally impressive at the start of 2020, including:
- 200% YOY increase in site visits from Facebook
- 260% YOY increase in engagement on Twitter
Amanda’s strategic creativity and copywriting prowess can be seen especially well in her video work – from creative ideation to writing impactful and entertaining scripts.
Don’t fake it
Amanda was integral to creating the concept for this ad, as well as writing the script. It drove a strong favorability lift and lift in intent.
Amanda was tasked with creating five episode concepts and scripts for a YouTube series around hacking travel myths. Using SEO research (what’s the best day to book a flight? Spoiler alert: it’s not Tuesday) and pop culture trends (an episode debunking the “Friends” finale ahead of its 25th anniversary), KAYAK MythHackers was born. All episodes ranked in the top 5 results for related keywords and phrases on YouTube. She also led on social strategy for promotion of the series. See all episodes here.
Travel we need
Amanda wrote the copy for this video that was shared in June 2020 as a relatable reminder of the things we all miss about traveling.
Amanda played a large role in developing and executing Cheapflights’ 2017 April Fool’s Day campaign – Catflights. See the accompanying blog post here. It aimed to engage social audiences with a love of internet cats while also showcasing the Cheapflights product.
The results included significant reach and engagement on Facebook, driving visits to the landing page and providing an opportunity for successful community engagement. The campaign also resulted in more than 30 media placements including “The Washington Post.”