From creative ideation to writing impactful and entertaining scripts to developing and implementing a supporting social strategy, see some of my favorite projects below.
KAYAK MythHackers
I was tasked with creating five episode concepts and scripts for a YouTube series around hacking travel myths. Using SEO research (what’s the best day to book a flight? Spoiler alert: it’s not Tuesday) and pop culture trends (an episode debunking the “Friends” finale ahead of its 25th anniversary), KAYAK MythHackers was born. All episodes ranked in the top 5 results for related keywords and phrases on YouTube. I also led social strategy for promotion of the series. See all episodes here.
Don’t Fake It
As well as helping to concept this ad campaign, I wrote the script for the video and was on set for production. It drove a strong favorability lift and lift in intent across paid social.
Catflights
I played a key role in developing and executing Cheapflights’ 2017 April Fool’s Day campaign – Catflights. See the accompanying blog post here. It engaged audiences with a love of internet cats while also showcasing the Cheapflights product.
The results included significant reach and engagement on Facebook, driving visits to the landing page and providing an opportunity for successful community engagement. The campaign also resulted in more than 30 media placements including The Washington Post.
Amanda Festa ✨ 