Social media

I’ve led social strategy and content for a number of global brands both in-house and on the agency side. From working collaboratively with large cross-functional teams to managing relationships with brand clients to helming a social team of one, I am comfortable across organizations large and small, and I’m not afraid to get my hands dirty. My roles have encompassed everything from high-level strategy, social copywriting, community management, influencer strategy, and more. If you’d like to know more, please reach out. I am always happy to chat social!

Travel:
KAYAK
Cheapflights

Results:
KAYAK, 2019:
• 200% YOY increase in referral traffic from Facebook
• 260% YOY increase in engagement on Twitter
• Launched most successful influencer campaign to date

KAYAK, 2018:
• 46% increase in followers on Instagram
• 80% increase in engagement on Facebook
• 77% increase in impressions per post on Twitter

Cheapflights, 2017:
• Achieved highest monthly blog traffic to date

Some highlights

Entertainment:
Samba TV

Results:
2021:
Twitter
• 221% increase in monthly follower growth
• 537% increase in impressions
• 866% increase in engagement
• 183% increase in referral traffic

Instagram
• 189% increase in monthly follower growth
• 344% increase in impressions
• 477% increase in feed engagement
• 660% increase in story engagement

Some highlights